BOSTON, Mass. -- The Southern Collegiate Athletic Conference (SCAC) is proud to announce a groundbreaking partnership with WePlayed Sports, the leader in automated short-form video for college athletics. The SCAC becomes the first NCAA Division III conference to implement WePlayed's full suite of content automation across all 12 member institutions, spanning football, men's and women's soccer, women's volleyball, men's and women's basketball, and baseball/softball.
Through this conference-wide adoption, every SCAC school will be able to automatically generate and distribute high-quality video moments from every game—dramatically increasing content output, reducing production workload, and transforming how fans, families, alumni, and recruits engage with their teams.
"The Southern Collegiate Athletic Conference is committed to enhancing the student-athlete experience, and partnering with WePlayed Sports allows us to deliver short-form video highlights at the same level of quality and consistency seen across the nation's most competitive conferences," said SCAC Commissioner Dwayne Hanberry. "It's an innovative, game-changing platform that ensures our athletes' stories are told and celebrated."
"During my tenure at Texas Lutheran, we've prided ourselves on having some of the best social at the Division-III level and I believe this is yet another tool for our tool box to use across our social media platforms," said TLU Director of Sports Marketing, Bryce Hayes.
"From day one, our mission at WePlayed has been to make every game's greatest moments instantly accessible to the people who care most—athletes, families, and fans," said Paul Zukauskas, Founder of WePlayed Sports. "With the SCAC, we're not just creating more content—we're getting it into the right hands faster, exactly when fans expect it."
"The SCAC is unlocking hundreds of games' worth of moments that would've otherwise gone unseen," said Spencer Rubin, EVP of Sales & Marketing at WePlayed Sports. "By eliminating hours of manual work, we're enabling schools to meet today's real-time expectations for sports content—while giving fans a richer, more connected experience."
The partnership includes:
- Automated highlight generation – High-quality, short-form highlights created instantly from full game film.
- Full-conference implementation – 12 schools, 6 sports, 1 platform.
- Streamlined publishing – Clips instantly routed to websites, social channels, and more—ready for fans to watch and share.
- Time-saving distribution workflows – Eliminates hours of manual editing and posting, ensuring highlights are delivered where fans expect them—in real time.
About WePlayed Sports
WePlayed Sports transforms raw game footage into short-form, shareable content at scale—automatically. Our platform empowers athletic departments and conferences to tell better stories, drive engagement, and reduce production time. WePlayed is trusted by schools and conferences across NCAA Divisions I, II, and III.
About the Southern Collegiate Athletic Conference
The SCAC is a Division III athletic conference comprising 12 member institutions across four states (Arkansas, Colorado, Louisiana and Texas) sponsoring championships in 18 sports and dedicated to student-athlete development and competitive excellence.