SEGUIN, Texas -- Texas Lutheran Director of Athletics Bill Miller '77 has announced that Texas Lutheran Athletics has established a new athletic apparel partnership with BSN SPORTS, a division of Varsity Brands, who is the nation's largest direct marketer and distributor of sporting goods to the school and league markets. Through this partnership, BSN SPORTS will support the Texas Lutheran Athletic program for the next five years as the official apparel and equipment provider to all student athletes, coaches, and supporters, offering premier product selection for each team's chosen brand (Nike, Adidas, etc) starting in July 2026.

"Our student-athletes deserve the best experience possible, both in the classroom and during competition," said Miller. "We are excited to begin our relationship with BSN SPORTS. With BSN's roots in Texas, I believe the partnership is a natural fit. Our student-athletes will wear their respective gear with pride as we compete on a national level and help make the Texas Lutheran brand one of the most recognized in Division III athletics."

About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

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